The 2016 Gamble — How LRC Entered North America
Way back in 2016, international retailer and world famous smoking accessories distributor and wholesaler, Smokerolla (smokerolla.com), took a “freaky chance” with their rolling papers promotions strategy by introducing a barely known Argentinian brand of rolling papers in the US known as Lion Rolling Circus. In 2018, Smokerolla kicked off the marketing efforts at the Big Industry Show in the Los Angeles Convention Center with a clowney flair that blew consumers and showgoers minds in a freaky fun and original way — and is still doing today, but with a much bigger audience.
It’s probably fair and accurate to say that it’s taken thousands of sales calls and emails and samples to get the products into consumers hands, but Smokerolla has been relentless in its pursuit of that precise goal…
In 2026, with 10 years of sales records to retail smoke shops, dispensaries, and convenience stores in all 50 US states and over 35 countries, (and counting!), Smokerolla is proud to still consider themselves “brand pioneers” as the Master Distributors of Wholesale sales of their famous business partners’ brand of signature “freaky papers for freaky people” to smokers across the planet. Indeed, this unique “smoke shop industry” story is a story of marketing challenges and ups and downs faced by bringing in an unknown brand into the North American market just about 10 years ago without sufficient funding to finally oversee its current success and distribution grow into the freaky and unique brand it is now.
6 Champs shows and hundreds of wholesale sales later, with Lion Rolling Circus rolling papers and hemp wraps having become an international phenomena and legend in the ever competitive smoking accessories industry, Smokerolla can finally say with confidence that LRC “got its traction” in our industry… But as every show must go on, fans should know we are just getting started!
Meet the Freaks — The Lion Rolling Circus Characters
A few of the Freaky Family — swipe to meet the characters behind Lion Rolling Circus.
Catering to “individuality and unique personalities” across the industry, Lion Rolling Circus has become a fan favorite with its brilliant art and colorful packaging that wows smokers across all walks of life.
Love Clowns? Or are you scared of them? Either way, that’s awesome, because Smokerolla wants to let Edgar, the leader of the LIon Rolling Circus family of friendly freaks, show you why he recommends Lion Rolling Circus hemp wraps. (Because they’re organic and genetically Un modified Canadian hemp of course!)
How about 4 eyed wizards that can fly? Have you ever seen one of those? Well, that’s Ruby, and he’s a crowd favorite with rolling paper enthusiasts with his crazy looking hat…
Or bearded ladies… what do you think of them? Either way, Sexy Sadie doesn’t care because knows how to have fun partying with the crowd and always looks great doing it!
Or, what about getting to know the infamous 2 headed Jellybelly & Silverf*ck character as you contemplate rolling your next blunt wrap? Don’t drop your herb as you trip out on them on their own personalized rolling tray…
And there’s always the mysterious and ever so powerful Mr. Trampoline with his pet owl or Kick ass Tora Tora character willing to show you how to insert a filter tip into your next unbleached rolling paper joint, or grind up your favorite herb and roll it into a legendary King Size freaky paper fatty!
Yes, each one of these famous and fun characters now has a unique storyline and individual characteristics interesting enough to showcase a long history of fun that makes them loved by their own fan base. Check out the Lion Rolling Circus YouTube channel (Youtube.com/lionrollingcircus) to see the cast of freaky characters partying with fans across South America, Europe and the United States.
The Product Line — 40+ SKUs of Papers, Wraps, Filters & Trays
With Lion Rolling Circus, it’s not just about the colorful packaging and unique characters that drive sales, it’s the quality of their papers, wraps, filters, and the whole line of over 40 skus of unique products bursting out of their freaky boxes and getting onto your shelves.
Why Smoke Shops & Dispensaries Stock LRC
Of course, any smoke shop or dispensary owner who appreciates a good sales and marketing plan will understand the concept that it’s all about the MARKETING POWER with this brand!
In 2026, Smokerolla proves this strategy and plan is working great as the “freaky train” keeps rolling with expansions into new markets every month across North America.
Let this blog show you the ways and benefits of carrying Lion Rolling Circus in your store or trying the products for the first time.
Where To Buy Lion Rolling Circus
For more information about the brand and to get started selling or smoking it, shop Lion Rolling Circus at Smokerolla.com. Let’s roll one together and celebrate!
Frequently Asked Questions
Are Lion Rolling Circus hemp wraps organic?
Yes, made from pure, non genetically modified, 100% Canadian hemp.
How many products does Lion Rolling Circus make?
LRC makes over 40 different SKU’s of rolling papers, hemp wraps, and rolling and smoking accessories.
Who distributes Lion Rolling Circus in the US?
Smokerolla is the master distributor of LRC products in North America.
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