Smokerolla Celebrates 10 Years of Pioneering Lion Rolling Circus Distribution in North America

The 2016 Gamble — How LRC Entered North America

Way back in 2016, international retailer and world-famous smoking accessories distributor and wholesaler, Smokerolla (smokerolla.com), took a "freaky chance" with their rolling papers promotions strategy by introducing a barely known Argentinian brand of rolling papers in the US known as Lion Rolling Circus. In 2018, Smokerolla kicked off the marketing efforts at the Big Industry Show in the Los Angeles Convention Center with a clowney flair that blew consumers' and showgoers' minds in a freaky, fun and original way — and is still doing it today, but with a much bigger audience.

It's probably fair and accurate to say that it's taken thousands of sales calls, emails and samples to get the products into consumers' hands, but Smokerolla has been relentless in its pursuit of that precise goal…

In 2026, with 10 years of sales records to retail smoke shops, dispensaries, and convenience stores in all 50 US states and over 35 countries (and counting!), Smokerolla is proud to still consider themselves "brand pioneers" as the Master Distributors of wholesale sales of their famous business partners' brand of signature "freaky papers for freaky people" to smokers across the planet. Indeed, this unique smoke-shop-industry story is one of marketing challenges and ups and downs — bringing an unknown brand into the North American market roughly 10 years ago without sufficient funding, and steering it into the freaky, unique success it is now.

6 Champs shows and hundreds of wholesale sales later, with Lion Rolling Circus rolling papers and hemp wraps having become an international phenomenon and a legend in the ever-competitive smoking accessories industry, Smokerolla can finally say with confidence that LRC "got its traction" in our industry… But as every show must go on, fans should know we're just getting started!

Meet the Freaks — The Lion Rolling Circus Characters

Catering to individuality and unique personalities across the industry, Lion Rolling Circus has become a fan favorite with its brilliant art and colorful packaging that wows smokers across all walks of life. Meet a few of the Freaky Family:

Love clowns? Or are you scared of them? Either way, that's awesome — because Smokerolla wants to let Edgar, the leader of the Lion Rolling Circus family of friendly freaks, show you why he recommends Lion Rolling Circus hemp wraps. (Because they're organic, genetically un-modified Canadian hemp, of course!)

How about four-eyed wizards that can fly? Have you ever seen one of those? Well, that's Ruby, a crowd favorite with rolling-paper enthusiasts thanks to his crazy-looking hat…

Or bearded ladies — what do you think of them? Either way, Sexy Sadie doesn't care, because she knows how to have fun partying with the crowd and always looks great doing it!

Or what about getting to know the infamous two-headed Jellybelly & Silverf*ck character as you contemplate rolling your next blunt wrap? Don't drop your herb as you trip out on their own personalized rolling tray…

And there's always the mysterious and ever-so-powerful Mr. Trampoline with his pet owl, or the kick-ass Tora Tora character, ready to show you how to insert a filter tip into your next unbleached rolling paper or grind up your favorite herb and roll it into a legendary King Size freaky paper.

Yes, each one of these famous, fun characters now has a unique storyline and personality interesting enough to earn its own fan base. Check out the Lion Rolling Circus YouTube channel to see the cast of freaky characters partying with fans across South America, Europe and the United States.

The LRC Product Line — Over 40+ SKUs of Papers, Wraps, Filters & Trays

With Lion Rolling Circus, it's not just the colorful packaging and unique characters that drive sales — it's the quality of the rolling papers, hemp wraps, filter tips, and the whole line of 40+ unique products bursting out of their freaky little boxes and onto your shelves.

Why Smoke Shops & Dispensaries Stock LRC

Of course, any smoke shop or dispensary owner who appreciates a good sales and marketing plan understands the concept: it's all about the MARKETING POWER with this brand!

In 2026, Smokerolla proves the strategy is working as the "freaky train" keeps rolling, with expansions into new markets every month across North America.

Let this blog be your inspiration to carry Lion Rolling Circus in your store — or to try the products for the first time.

Where To Buy Lion Rolling Circus

For more information about the brand — and to get started selling or smoking it — shop Lion Rolling Circus at Smokerolla.com. Let's roll one together and celebrate!

Frequently Asked Questions

Are Lion Rolling Circus hemp wraps organic?

Yes — made from pure, non-genetically-modified, 100% Canadian organic hemp.

How many products does Lion Rolling Circus make?

LRC makes over 40 different SKUs of rolling papers, hemp wraps, and rolling and smoking accessories.

Who distributes Lion Rolling Circus in the US?

Smokerolla is the master distributor of all LRC products in North America.